How much do you really like ketchup?

Ketchup seems to be one of those things that everyone has an opinion about.
I, personally, am not a big fan. I’m more of a mustard kind of person. However, I know lots of people that would probably eat ketchup by the spoonful if no one was looking.
Will you only eat it on certain foods? Will you eat it on anything? How do you really feel about ketchup?