Can anyone help me with this eBay situation?

Asked by jdogg (871) February 13th, 2011 from iPhone

I bid on an item on eBay, and won, the only problem was I ran into some financial trouble before I won the bid but after I bid. I contacted the seller saying I’m sorry I can’t afford the item, could they please cancel my bid, sorry for the inconvenience. They never replied back, however within 24 they relisted the exact same item but, under my “won” items, it says that the item was still “unpaid” and that I need to pay for it. How do I fix this situation?