Why would Cisco kill the Flip cam?

This week, Cisco announced that it would be killing off production of it’s popular Flip Cam line.

Much of the reasoning was due to the fact that smart phone video has eaten into the market share. But Cisco seems to have forgotten what makes the Flip, and it’s software great – it’s made for simple shooting, and fast seamless upload and sharing on various fronts.

I feel like a great product is being killed because the parent wants to take a deduction.

See an article on the organizational structure issues of Cisco here.