If you were a pseudo-celebrity would keeping your name and face out in public be worth airing your dirty laundry?

I just saw a story on Good Morning America about Bristol Palin’s new book. Apparently she uses this book to tell all and share dirty little secrets about her life and baby daddy. Near as I can tell the only reason for this publication is to keep Ms. Palin in the spotlight. I am not sure how large an audience it will reach so fortune is probably secondary. So it got me wondering, if you could be famous but had to continually air your dirty laundry to do so, would it be worth it?