What do we name the new branch of the military?

News item: The Pentagon has recognized cyberspace as a new domain for warfare — just like land, sea, space and air.

Okay, we have soldiers on land, sailors on the sea… What do we name those who serve the military in Cyberspace? Geek Squad? Nerd Herd? Hells Hackers? What is the new branch called? What kind of advertising would we expect for this new Hard Driving force? What kind of cadences would we expect in their “Re-boot Camp”?
Inquiring minds want to know!