New item: Kraft Simply Cottage Cheese. Are you brave enough to try it?

I was shopping at my neighborhood WalMart Food Store and came across this in the fridge section: New Simply Kraft Cottage Cheese. I thought I would give it a try and after all, it’s made by Kraft, so how bad could it be, right? Wrong. I cannot find the words to describe the contents in that carton. It reminded me of a vanilla milkshake with pieces of butterfat in it. My dog even rejected it. Question: has anyone else bought this item and if so, what’s your opinion of it? On a scale of 1 to 10, this dairy product receives a 1(bad) from yours truly.