Liberals, are we using the term Progressive now to describe our politics?

I am aware that for many more conservative folks, the terms “liberal” and “socialist” have become emotionally loaded in a negative way.

Conservative folks seem to use them as slurs or shorthand in conversation when describing persons not holding their worldviews.

In the last year or so, I have noted the resurgence of the term “Progressive”. Is this a conscious relabeling decision? Am I reading this correctly?

I am all for it, FYI, if that is indeed the case. I am just wondering if it is my imagination or a real, intended effort to re-brand.