What would your reaction be (if at all) when your (male) date turns out to have excessive body hair?

There is a guy that is close to me who was body hair all over.
Lets say like someone who has a nice amount of chest hair think Agassi but then also on his back, arms and legs.
Recently he is wanting to meet (a) girl(s), but his being hirsute makes him feel less confident understatement.
I tried to up this by stating that (most) women probably look at the character of a guy first, and at the body (and hairs) second.
How do/would you feel about this issue?