Do men fall for this?

Here is an article nicely summarizing what happens when marketers ‘masculinize’ products usually targeted to women. When you take the information in all at once, it really seems quite ridiculous. Do men really fall for this? Isn’t it obvious how stupid these kinds of ads make men out to be (same for ads targeted at women, don’t you worry)? I know advertising targets the lowest common denominator and exaggerates gender norms, but come on, these ads are pathetic. What do you think?