Why has breastfeeding in public become such a huge deal over the last couple of years?

My friends and I, and others on Fluther, were breastfeeding in public 20, 30 years ago. And when I say “in public,” I mean in department stores, on a crowded bleacher at a sporting event. We weren’t hiding in bathrooms. We weren’t hiding any where, and no one ever said a word. There was no hooplah made over it, no demonstrations were necessary…and people then were even more sexaphobic than they are now. What do you think happened? Why just in the last three years?

I have to say, I don’t think those around us were even aware that we were nursing right beside them. Either that or they just didn’t care. Were we just a helluva lot better at it than mothers today?