Is using exercise as punishment for your kids a good idea?

A friend posted a photo on Facebook of her kids doing exercises and she said that in their house they don’t spank, they don’t ground, the kids have a workout that they do when they do something wrong. Certain exercises are punishment for certain offenses. It’s not the first time I’ve heard of parents doing this.

I have read so many stories and seen on TV people who struggle with food issues, and how hard it is to break habits that tie eating in with emotions, is the same true for exercise?

Is it a good idea to associate exercise with punishment? Is using exercise as a punishment likely to create negative associations with being active or working out?