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What ever happened to the "Trick or Treat for UNICEF" campaign?

Asked by rojo (21960points) December 11th, 2012

Heard on the radio that today is the anniversary of UNICEF. It was started in 1946. It made me remember collecting money for the organization on Halloween but I never hear about it anymore. Anyone have any idea what happened to it? Did it just die out for lack of interest after several years or was it pulled or what?

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