Can someone explain why there are tons of people who believe Beyonce and other pop stars are demons and part of a cult?

I really am trying to figure out why people think this? Like where does this speculation even come from? What would even motivate someone to call a celebrity that they don’t even know a demon? I look over youtube and see videos where people are like:

“omg look at this person’s face here when I freeze the video! DEMON!! IF YOU LISTEN TO HIS/HER MUSIC YOU ARE GOING TO HELL!”

Now I am a Christian, but come on. I just don’t see any sense in this. Thoughts? Can someone explain?