Which way round should the toilet roll be?

My partner doesn’t care and he puts it any which way without looking, but I am picky, and it has to roll outwards (with the loose end at the front). I sometimes hear people say that it should be the other way with the loose end towards the wall, and I often see it like that in hotels. What say you, Jellies? Do you care? Do you care enough that you change it round if you see it done “wrong”?