Fluther parents, please tell me that you don't lock your kids in a "gender box"?

I love this commercial, and I think it makes a really important statement about how some of us treat kids (yes, especially girls).

The founder of this toy company is Debbie Sterling, who studied engineering at Stanford, where she was dismayed by the lack of women in her program.

How much do you think expectations based on gender influence kids? Do you consciously think about it when you interact (and buy toys for) your kids?

(Don’t believe it? Check out this; article and see if it influences your thinking.)