At what point do YOU consider someone overweight?

I know Americans are getting bigger, this is not the issue. And I’m not concerned with government guidelines. I’m concerned with what people consider to be overweight. Not conforming to standards portrayed by the media does not make one overweight. The media simultaneously tries to sell us potato chips and coca cola, but insists we stay looking like we stepped out of a magazine.

So my question is, how do you, personally, determine if someone in overweight?