Is it psychological peculiarity in humans to believe that a cleaner cleans better if there are an abundance of suds?

I have used many cleaners over the years, personally and professionally. I fancied to remember times where people have used something (I fell into it at times) that did not have an abundance of suds, floor cleaner, general cleaner, detergent, etc. and thought it was not cleaning or did not have the cleaning power of something that had suds galore. By experience I have learned some of the best cleaners I used had very little or no suds. There are people I know who would choose something on how well it foamed up in use. Is this just some idiosyncrasies of humans to equate cleaning power with suds, or do the sight of suds prove that the cleaner has more cleaning power or soap in it?