What is your opinion of animal rights activists?

I think overall, their heart is in the right place. Most animal rights activists are probably making a difference with their campaigning and the way they raise awareness regarding the treatment of animals and animal cruelty etc.

However like all groups, they have their share of extremists; people who militantly attack those who chose to continue to consume meat products. In my opinion, they tend to lose credibility when this happens and damage their cause.

What are your thoughts n this issue?