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What is the reason for the incongruous ways to refer to display and video resolution?

Asked by ragingloli (51980points) August 24th, 2017

For full HD, they refer to the height of the format with 1080p, yet for 4K, they instead refer to the width.
Is it an intentional attempt to deceive people, by falsely implying 4 times greater resolution?
Should the practice be illegal?

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