Roseanne fired - Backpack kid immortalized - how does this happen?

I think we all know I think the reaction to Roseanne’s postings were premature, and excessive.
HOW THEN, DOES A BOY WHO SHOT A GOAT IN THE FACE GET PICKED UP BY THE OLYMPICS?
The Backpack kid has been boosted by Rhianna, Katy Perry, SNL, and thousands of instagramers.
This punk is irritating to say the least, but now he is the mascot of the Olympics?
Good grief people, please tell me how this figures.