Who are the Trump supporters saying stop the product endorsements by talk show hosts and the like?

Rush Limbaugh does endorsements for a safe? company, and maybe other things. Mark Levin does ads for
http://lp.hillsdale.edu/constitution-101-signup-levin/ollege Brian Kilmeade for Superbeets, among other things. Bill Cunningham? and Sean Hannity? Do they do ads? I don’t know. So my question is, who (one or more person) said (paraphrasing): These talk show hosts who started doing endorsements for products relatively lately, are doing fake news, just by doing even one product endorsement. These are people who people are supposed to get the truth from, and that they should stop it, that it hurts the GOP and Trump and his base. That lying is democrats’/ Democrats’ thing to do.
Who could it be? Could it be Alex Jones or someone the opposite of him? Or both? So, is there a link (a video or article) about this?