Could humanity actually be brought closer together by social medias, rather than drifting farther apart?

This question came to me as the result of an interesting experience I had this morning. Tried to get in to Face Book and it wasn’t working. So I googled Face Book Outages, and was amazed and kind of tickled by what I saw. People all over the world, wigging out about Face Book being down. Everyone, regardless of nationality, religious faith, race, or politics, was focused on one thing – No Face Book? WTF?