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Do you think businesses make much money on unused gift cards?
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November 19th, 2021
Over the years I have forgotten or just failed to use gift cards that probably added up to a couple hundred dollars. In two cases the stores closed before I ever got to use the cards.
These were gift cards linked to specific stores and not all-purpose ones like Visa.
Do unused gift cards add up to any significant amount for retail stores? Are they a hidden asset?
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