Should the mainstream media stop getting worked up over the antics of people like Kanye and Trump?

Kanye West is in the news lately for his anti-Semitic comments and his “White Lives Matter” fashion line. It’s obvious that the point of what he is doing is to provoke and outrage the media and dare people to “cancel” him. Why give in? Isn’t this exactly how Trump became president: saying outrageous things, getting the liberal media to get outraged and offended, and give regular people watching the spectacle the idea that Trump might be on to something? Unless we want Kanye to be the next president, I’m not sure why this exact cycle has to play out over and over in such a predictable fashion.