American wine drinkers, how often do you "try something different?"?

I feel like most American wine drinkers tend to find wines they like and stick with them. They’ll happily try free samples at a tasting, but it’s such a gamble to drop $30 or more dollars on a bottle you know nothing about, especially when it’s a varietal you’re unfamiliar with right? At least that’s the way I think about it—maybe other people are different?

How about you?