Have you seen the "hipster checklist" ad on the nyc subway?

if so – do you know what company it’s for? I saw it when I was just in nyc, but I can’t remember the name, and can’t find it on google. The ad I saw was on the 1 train in one of the stand-alone square spaces.

or, if you have seen this elsewhere, what I’m really looking for is a pic of the ad. I won’t lie – I wanted to put it in my gmail status as an amusement for others. :)