What do you consider better; being naturally romantic or making the effort to be romantic because you know your SO requires it?

I’m thinking from a woman’s point of view here… I have a friend who’s husband is really romantic (he leaves her little notes in the morning before he leaves for work; he took her back to the Hotel where they got married a year ago for their anniversary) and i think this is Luuuuurvely. He’s a naturally romantic man right… (assume this is true for arguments sake..).

What if your SO is not romantic and yet is willing to try and be romantic for your sake.

Is the fact that he’s trying to be romantic better because he’s going out of his way to do something that doesn’t come natural to him, or is the type of guy that my best friend has married, the better pick because it’s natural – and therefore she doesn’t need to worry about her romantic needs being fulfilled…

I suppose this question can be applied to any character trait really…but this is the specific trait in question