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How can I create positive disruption to draw attention to "green"?
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February 25th, 2009
I am going to be designing a “green week” at my place of employment, to start some buzz about a project I am working on.
I always turn to you guys for creative ideas, so I am wondering…
What can I do to draw sort of subtly shock my fellow associates about some of their behaviors and how they are impacting the environment?
Example, I am thinking of creating a paper trail with stacks of paper that people have printed and then left on the printer all week. This will help illustrate wastefulness.
Example #2, my teammates and I are going to dress as the 4 elements (earth, wind, fire, water) and disseminate factoids about usage throughout the day or week.
What other ways can I create an impact or visually represent my message?
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