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What happens after 18 hours?

Asked by AstroChuck (37609points) May 20th, 2009 from iPhone

I’m referring to The Playtex® 18 Hour Bra. This must seem like a joke question but I’m dead serious. My wife just bought a couple last night and I’m wondering the story behind these things. Why do they call them 18 Hour Bras? What’s supposed to happen in the nineteenth hour? Do they turn into pumpkins or something?

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