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What is the policy for selling a "fan page" on facebook.com?
I created a fan page for my hometown recently of Knoxville, TN which over a few weeks has grown to over 10,000 fans on facebook.com: http://www.facebook.com/pages/Knoxville-TN/Knoxville-TN/32679494983
This could be a great part of any marketing mix for a local media agency that polls viewers on local opinions or even as a social media tool for the local government.
I’m wondering if it makes sense to continue using it to ask questions and poll the community or if I should sell it? And, if so, for how much? Additionally, is this even legal? What’s facebook’s policy for something like this?
Of course, I wouldn’t want this unique relationship with over 10K people to be “sold out” and used for shallow marketing purposes. However, for something like a local TV station or newspaper, it could be a valuable tool for polling people and redirecting traffic to their site.
Thoughts?
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