Why would people want their clothes to smell like candy?

I was walking with a friend and her dog and we passed someone’s clothes dryer vent. She made a comment about the laundry smelling like candy and when I smelled it myself, I had to agree it did. Then, the last load of laundry I did, I used the roomie’s Downy to try it out and ever since, I keep getting whiffs of candy/clean laundry smell.

So the Downy smells like candy. Downy is popular. Why do people want their clothes to smell like candy?