What do you think drives people to gain publicity and fame?

Yes, I’m talking about people like Richard Heene who for some reason go to extreme measures just to get their five minutes of fame. What is the point of purposly trying to become famous. Why are some people obsessed with it? Do you wish to be famous some day? If so, why and for what?

Bonus: What’s your favorite publicity stunt or someone who strived to get their five minutes?