Have you heard of I-Doser? If so, what is your opinion/experiences?

For those of you who haven’t heard, I-Doser is a company that has apparently created a method of simulating not only a huge range of emotions, but also the effects of many drugs on your body. This is done through a process of auditory hypnosis, in order to fool your brain into acting in certain ways. A friend of mine recently purchased a whole bunch of these “digital drugs”, and he swears they work. According to his accounts, he has gotten “drunk”, and tried “peyote”, and claims to have had truly convincing experiences, but I’m very skeptical of this.

Has anyone else out there in the collective heard of or tried this yet? Or if not, what do you think of the idea?

Here is a link to their website for anyone interested.