How will the incident with Tiger Woods affect sales of his merchandise?

This is the only aspect of the whole thing that matters. What the public does or does not know or is or is not entitled to know will have no impact on his golf game, but it could affect his endorsements. The story as he tells it, especially the reasons given for breaking the window with a golf club, does not hang right. Will it all just blow over? Assuming, as the tabloids say, that he was cheating on his wife, will people be less inclined to buy his merchandise or is it the case that there is no such thing as bad publicity?