Why won't my motorcycle start?

My motorcycle will not start. I turn the ignition and nothing. Oddly though once the ignition is turned on the lights cycle repeatedly.

I assumed it was the battery and put it on overnight and still nothing. I tried jump starting it with the car- nothing. It does not even try to turn over. The lights are bright. There is gas in the tank. This is a fancy bike- not a kick start or I would not be having this problem.

It just clicks on the fuel pump and then nothing.

Can anyone tell me what it might be?

Specs:
2006 HD Street Bob
Standard issue with alarm