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Why is Ikea so popular?
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January 17th, 2010
There’s a new(ish) Ikea in Charlotte, NC, and people will drive for hours to shuffle through it en masse. It’s like standing in line at Disney during a holiday weekend. Sure, some of the design elements are cool. The furniture is affordable, but it’s pretty poor construction (although better than Target or Walmart, certainly). What’s the real appeal?
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