Is Google advertising Chrome aggressively in your country?

In the Netherlands, ads for Google’s Chrome browser are to be found all over the streets. It’s not usual (here) to see advertising for browsers other than on the internet. So I’m wondering: is Google also spending as much on advertising in other countries, or is it e.g. trying to get a large market share in a smaller country like the Netherlands to use that to gain market share in other countries? Or would it serve another goal?