Why are there so many Baptist churches named "Morning Star"?

I’ve seen at least three (one in Kentucky, one in California, one in Virginia). “Morningstar” seems like a strange name for a church, because of Isiah 12:14:

“How you have fallen from heaven,
O morning star, son of the dawn!
You have been cast down to the earth,
you who once laid low the nations!”
(New International Version)

(King James Version says:)
“O Lucifer, son of the morning!” for the second line.

I don’t know that much about Baptists, and so I don’t know how they choose the name of their congregations.