Do you find lurve ridiculously compelling or meaningless?

My wife and I recently found this website and both became immediately obsessed. Despite lurve having no tangible value, we find ourselves constantly checking it to the point of serious distraction. Today I’ve been unable to stay focused on homework, and I just got a text message asking what her lurve score is. It’s almost a competition. Actually, no, it is a competition. Does anyone else find lurve to be ridiculously compelling?