Did any of you notice that face book phenomenon?

I was for a while quite active on face book, I am not sure how this happened perhaps I met one person, who turned into two and so on and before I knew it I had this “love and light crowd” infiltrating my page. Then one would open a group “called how I changed my life by love’ (I must made that up), and “All you have is Love”. Next minute they were all fighting with each other, and trying for top Guru Position.

I am not a 100% sure but I think Time Magazine did an article on how spirituality was flooding face book, and changing people one by one. Of course in the end I deleted all the nutters, as some really got out of hand. To be honest I never really understood the Love part “All we have is love” “Love will solve everything” nor the “I send you light and love”. I wonder what light they were on about? A lot of people were harassing other users, putting up fake profiles, it was horrendous. Why did face book attract this lot? How would you describe this phenomenon? And what the heck is love and light?