He wanted to stay friends after dating but why is he now ignoring me?

I recently asked a Q about a guy who I’ve been dating who wants to keep the relationship as just friends. Ok, I wasn’t sure whether that was a good idea as I have feelings for him but he doesn’t. Despite this, I decided to keep him as a friend because as he said, we do have a lot in common and enjoy talking to each other. I also agreed to help him with something recently which he seemed happy about.

Ok, so all going well one minute but now he is completely ignoring my text messages – nothing suggestive just basic ‘how are things going’ type messages. He never used to do this before.

Am I right in thinking that the ‘friends’ card was played here just to make him feel less guilty and that he never intended to be my friend at all and this is his way of telling me to get lost?

So angry! Guys, just say it as it is please!!!

Any ideas?