What do you think would happen if the Brawny paper towel man was black?

Relatively recently, Brawny redesigned the man on their paper towels. How do you think the American public would have reacted if the redesign had been of a black man rather than a white man? I was discussing this with my black roommate the other day and we think that one of two things would have happened.

1) Sales would have gone up because a number of people would have looked on Bounty as a diverse and friendly company, even though sales in some places would go down mayhaps in the Deep South.

2) Racism and aversion to change would have prevailed and sales of Bounty paper towels would have gone down.

What do you think? Would, perhaps, people not care at all? Do you think a different outcome would be more likely?