Why do people have such a problem with Apple's secrecy?

Lots of people have been talking about Apple and there has been lots of discussion about their secrecy. Several companies have always criticized Apple for their lack of openness such as Google and I’ve never really understood what the big deal is for end users. Do people really care? Doesn’t Apple have the right to do what they want with their products? Are they supposed to share everything? People are even saying it is ”morally wrong.” What is this? Why should they share future plans and/or prototypes with the public? What if their plans change and the public is let down? The media already creates so many false rumors that build up so much hype that ends up letting people down. Don’t they already create great products? And isn’t that the whole point of it all? So what is the problem? Their strategy seems to be working. I am interested in learning why people really dislike this so much. What are the disadvantages to this? What do you think?