Is product choice becoming a taboo topic, like politics and religion?

It seems like people are incredibly aggressive and defensive about their purchases, especially when it comes to electronics. Ask anyone about their favorite game console in mixed company, and arguments will fly just as if you had just asked who’s voting for who in the next election. PC users seem to take great offense at the pride Mac owners display in their machines, and God help you if you’re using a Droid in the company of iPhone users. You almost can’t make any kind of purchase without taking the social politics into consideration, lest you have a good excuse.

Why the division? Will purchasing preference become the new taboo topic, just like it’s rude to ask someone about their religion or political stance?