What will the be the social and privacy ramifications now that video calling is becoming a reality?

With the release of the new iPhone video calling will be mainstream.
I am curious about the social aspect of video calling and how society will dictate our future interactions.

It would be nice for intimate relationships but how much exposure is too much?

What if we choose to not allow the camera on? Will this become a social issue by which others will judge?

Will those who do not feel like being “on camera” be considered anti-social or hiding something?

Will bosses check up on their employees that call in sick?

Would a bf/gf/spouse be suspicious if you did not pick up?

If we do turn on the camera will we be then judged by our surroundings? I had the oddest vision of backdrops selling wildly of posh living areas…

What are your thoughts on video calling? Will you be active? Are you comfortable with it?

For me when speaking on the phone now I ususally am multi-tasking. I am not interested in staring into the face of another person. (I do not even do this when in conversation face to face unless the conversation is intimate.) While I do think I will use the feature I am a bit guarded on how my decision not to turn on the video for every caller will be considered in the future.

As always thank you for your input.