Do you think the internet makes it easier for people to be "players?"?

I ask this because I come across men sometimes on the internet who make no secret of being married, but yet they are looking for something on the side. I’m not talking about dating sites, because i have never been on one. Any social networking site – Facebook, Fetlife, etc., finds many people of all genders who admit to being married but it seems the internet makes it easier for them to pursue something clandestine on the side.

That part is not a revelation. I am wondering if you feel that these people would have been “players” regardless, or do you think the internet makes it easier and more attractive for people to “put themselves out there” in a way that before the internet would have been fairly hard to do?