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johnbro's avatar

What is included in a campaign organization?

Asked by johnbro (1points) June 14th, 2011

campaign organization

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1 Answer

marinelife's avatar

Welcome to Fluther.

The wiki says (very accurately):

“Campaigns are usually overseen by a campaign manager. The campaign manager coordinates the campaign making sure that the rest of the staff and the campaign’s consultants are focused effectively on winning the election. In small local campaigns, the campaign manager will often be the only paid staff member and will be responsible for every aspect of the campaign that is not covered by the candidate or volunteers. In larger campaigns, such as a presidential campaign, hundreds of staff members will cover the required tasks. While campaign managers are often the lead strategists in local campaigns, in the United States larger campaigns hire consultants to serve as strategists and the campaign manager focuses mostly on coordinating the campaign staff. Campaign managers will often have deputies who oversee various aspects of the campaign at a closer level.

Directly below the campaign manager on the organization chart is the deputy campaign manager and directly below them are department directors who coordinate specific aspects of the campaign. These staff members often have deputies as well.

Below the department level, campaigns vary widely in their structure. On larger campaigns, there will be various coordinators for certain functions within each department. For example, within the fundraising department, there might be a staff member who focuses only on direct mail fundraising.

At the bottom of the totem pole are the interns and volunteers who perform the least glamorous tasks of the campaign. These can include addressing envelopes, entering data into databases, and canvassing voters on behalf of the campaign.”

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