When did the financial times first use salmon colored paper?

i’d probably ask “why” salmon-colored paper.

1893

I don’t know the exact reason, charliecompany….

But I suspect it might have something to do w/ the fact that when I read the question, I knew exactly what publication was being referred to…..
:)

EDIT (from Harp’s reference above…)
In 1893, the FT turned light salmon—although later credited as a marketing masterstroke that made it immediately distinguishable from its competitor, the similarly named Financial News (founded 1884). In 1993, the FT printed a single edition of the paper on white stock to commemorate this change a hundred years earlier.

@snoopy: hmmmmm…
and i should know this, being a journalism major back in the 1980s. probably slept on that instructor.

@charlie….hmmmm….I am not sure how to interpret those last 4 words….? Should she be insulted? Was she uncomfortable under the weight…?

:)