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Why do meteorologists (or headline writers) ascribe human characteristics to weather?

Asked by elbanditoroso (22221points) July 3rd, 2014

Today’s headlines:

“Arthur takes aim at Northeast” and similar.

That suggests that the hurricane is sentient and has the will to move in its own direction. Of course, that isn’t true. A hurricane is responding to weather patterns and wind changes, and has no intrinsic will of its own.

So why personify something like a storm?

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