Would you like to take a shot at guessing what this could be an image of?

Here’s a link for you: http://askjelly.com/. It leads to Ben’s new project, but you don’t need to sign up. Just scroll down, and you can see the question

”I just moved to a new apartment so I am familiarizing with some of the new stuff here. Please look at the picture. Do you know what’s that for?”

The object in the image looks like a key rack, but I don’t think it is. Thoughts?

Not the one asking that question, by the way. Just curious.